Recommend The Inexplicable American Consumer Revolts Against Prescription Drugs (Email)

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Anecdotal evidence has been coagulating into numbers, and these numbers are now beginning to weigh down corporate earnings calls. It appears the toughest creature out there, the one that no one has been able to subdue yet, the ever wily and inexplicable American consumer, is having second thoughts about prescription drugs. And is fighting back. A paradigm shift. Causing “unprecedented concerns” in the industry.

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