Recommend Is The “Self-Promotion-And-Envy Spiral” Taking Down Facebook? (Email)

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Facebook isn’t over the hill, exactly. Last October, it announced that 1 billion people a month used it, in a world of 7 billion. Leaping from one milestone to the next. But in key markets, such as the US where it derives most of its revenues, it is plateauing, and a shudder-inducing D-word has snuck into polite conversation: declining. Now we have a new reason.

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